Analytics Techniques
Prioritization & Optimization
MaxDiff (Best-Worst Scaling)
Forces real trade-offs to produce a clear, defensible ranking of what matters most — with meaningful distance between items.
TURF
Identifies the combination of products, features, or messages that reaches the broadest audience — optimizing portfolios for maximum coverage.
Kano
Categorizes product features into Must-have, Performance, Attractive, Indifferent, and Reverse — revealing which features drive satisfaction and which are table stakes.
Drivers & Relationships
Key Drivers Analysis
Uncovers which brand, experience, or communication factors most strongly drive consumer attitudes and behaviors.
Path Analysis
Explains how perceptions, intentions, and behaviors connect — and helps teams understand the sequence of influence behind key outcomes.
Segmentation & Factor Analysis
Segmentation
Divides an audience into distinct groups based on shared behaviors, attitudes, or needs — enabling targeted strategy, messaging, and product development.
PCA / Factor Analysis
Reduces long lists of correlated survey attributes into a smaller set of clear, interpretable themes — often used as an input to KDA or segmentation.
Pricing
VWD / Gabor-Granger
Two complementary methods — Van Westendorp identifies the acceptable price range, Gabor-Granger finds the revenue-maximizing price point.
Conjoint Analysis
Measures how consumers trade off features, price, and brand — enabling product optimization, competitive simulation, and willingness-to-pay estimation.
Brand & Positioning
Correspondence Analysis
Produces perceptual maps that visually show how brands or retailers are associated with attributes — revealing competitive positioning at a glance.
Tools & Automation
Chart Automation
Uses R’s officer package to programmatically update PowerPoint decks from data — eliminating copy-paste errors and producing client-ready slides in seconds.
Need Help Choosing?
Not sure which technique is right for your project? See the decision guide on the homepage or contact the analytics team.